HARIAN UMMAT ■ The DKI Jakarta Regional National Craft Council (Dekranasda) under the guidance of the Department of Trade Industry, Small and Medium Enterprises Cooperatives (PPKUKM) in collaboration with the Indonesian Batik Foundation held an exhibition at the Indonesian Batik Foundation House, Jalan Cikatomas I No. 15, Kebayoran Baru, South Jakarta, on Friday (7/8).
A total of 14 Jakarta craftsmen exhibited superior batik products featuring Jakarta's distinctive patterns. The exhibition held by the Indonesian Batik Foundation aims to promote batik throughout Indonesia, one of which is DKI Jakarta, which was held from 27 July 2020 to 7 August 2020.
In this activity, it is hoped that Jakarta craftsmen can learn how the Indonesian Batik Foundation approaches its consumers, for example through product quality approaches, market segmentation, branding, making product characteristics and overcoming production constraints.
“The pandemic period is a challenge for craftsmen to keep working. Especially the challenge in promoting its products. Thank you to the Indonesian Batik Foundation for giving the opportunity to collaborate in promoting our craftsmen's work. Hopefully in the future, the DKI Jakarta Provincial Dekranasda will continue this collaboration, "said Fery Farhati, Chairman of the DKI Jakarta Provincial Dekranasda, in a written statement received by the editor on Friday (7/8).
In the exhibition, Jakarta craftsmen displayed batik with a Jakarta style which they packaged according to the character of their brand. Starting from a piece of batik cloth to batik that has been employed as accessories displayed by crafters in Jakarta.
Jakarta craftsmen who participated in this exhibition included: Cany Khalid, Denta Betawi, Batik Marunda, Firdaus Batik, Firdaus Galery, PC Style by SMK 58 students, Batik Gandaria, Batik Enny, Batik Harni, Mejikuhibiniu, Klambi Abite, Nanny Fashion, Gusbeisaekung , and Alini. To this day, the turnover collected from the sale of Jakarta Craftsmen's works is 60 million rupiah. Exhibition activities were held while still implementing strict health protocols, rules for maintaining distance, and restrictions on visitors.
■ Belik Cyber Media
